I GIVE CONSENT - I DENY CONSENT
to the processing of my personal data by LUCE SRL for sending informative and promotional communications (including the "newsletter"), discount vouchers and special offers, referred to products and services of BENEDETTA BOROLI or third parties, as well as for performing market research also aimed at assessing the degree of user satisfaction (customer satisfaction), via e-mail, post and telephone.
I GIVE CONSENT - I DENY CONSENT
to the processing of my consumption choices and buying habits (so-called "profiling"), by LUCE SRL, through the detection of the type and frequency of purchases made online, to send special offers and advertising, its own or third parties, of my specific interest through different communication channels such as, by way of example, e-mail, telephone contact, postal service.
Welcome to the www.benedettaboroli.com website (the Website) of BENEDETTA BOROLI
For BENEDETTA BOROLI your privacy and the security of your personal data are very important, so we collect and manage your personal data with the utmost attention and adopt specific measures to keep it safe.
The information below is written, pursuant to art. 13 of EU Regulation 2016/679 ("Regulation"), by Benedetta Boroli, in relation to the personal data of users collected during access and/or navigation and/or registration to the site www.benedettaboroli.com and/or of making a purchase on the Site and/or requesting assistance and customer care services on the Site (cumulatively, the "Site Services")
Who is the Data controller?
The following is the main information on the processing of your personal data carried out by LUCE SRL with offices in Corso Buenos Aires 64 20124 Milan (MI) C.F. and VAT number no. 09480100966, as Data Controller.
For any clarification, question or requirement related to your privacy and the processing of your personal data, you can contact us at any time by writing to the headquarter address
What data do we process and why?
The personal data that LUCE SRL processes is the data provided when an order is concluded and goods are purchased and data that is collected while you browse or use the services offered by the Site. LUCE SRL can therefore collect data such as, by way of example but not limited to, personal data such as name and surname, shipping address and billing address, browsing data and purchasing habits.
Your personal data is processed for the following purposes:
- conclude and execute the purchase contract for goods offered on the www.benedettaboroli.com Site;
- provide the services of the Site such as registration for the newsletter;
- allow registration on the Site and the App and the use of services reserved for registered users;
- manage requests sent to Customer Service.
In the above cases, the processing of your personal data is legitimate as it is necessary to execute a contract or to provide the service that was requested.
LUCE SRL carries out statistical surveys and analyzes using data in aggregate form to understand how users interact and use the Site, to improve our offer and our services.
Instead, only with your express consent, will we process your personal data to:
- carry out commercial and promotional communication activities (consent to marketing);
- customise the Site and commercial offers based on specific interests (consent to profiling).
Who will process your data?
Personal data is processed by duly trained personnel of
LUCE SRL as Data Controller. Furthermore, due to organisational and functional requirements relating to the provision of services on the Site, your data may be processed by our suppliers.
The latter have been evaluated and chosen by
LUCE SRL for their proven reliability and competence. Some of these subjects may also be located in non-EU countries and, in these cases, the transfer of your personal data to these countries is carried out in compliance with the guarantees provided for by law and by agreements between States.
How long do we keep your data?
We store personal data for a limited period of time depending on the purpose for which they were collected, at the end of which personal data will be deleted or otherwise irreversibly made anonymous. The retention period is different depending on the purpose of the processing: for example, the data collected during the purchase of goods on the Site is processed until the end of all administrative and accounting formalities, therefore it is filed in accordance with local tax regulations (ten years), the data used to send you our newsletters until you ask us to stop sending them.
What are your rights?
At any time, depending on the specific processing, it is possible to: revoke the consent to the processing, know which are the personal data in our possession, their origin and how they are used, request their updating, correction or integration as well as, in the cases provided for by the provisions in force, their cancellation, limit the processing or oppose their processing. It is also possible to request to receive personal data held by
LUCE SRL in a format that can be read by electronic devices and, where technically possible, we can transfer your data directly to a third party indicated by you.
Where the processing of personal data is deemed of been carried out illegitimately, a complaint may be presented to one of the competent control authorities for compliance with the rules on the protection of personal data. In Italy, the claim can be addressed to the Authority for the protection of personal data. (
This information may undergo changes and additions over time, so we invite you to periodically check its contents. Where possible, we will try to promptly inform you of the changes made.
1. General information
Who is the Data Controller?
LUCE SRL based in Corso Buenos Aires 64 - 20124 Milan (Italy) tax code and VAT number no. 09480100966 (hereinafter also "BENEDETTABOROLI"), is the Data Controller, ie the person who decides how and why to process your personal data.
You can always contact BENEDETTABOROLI by writing to the above Customer Service address
2. What personal data do we collect?
The categories of personal data that BENEDETTABOROLI collects and processes when you browse or purchase on the Site are the following:
a) we collect the personal data necessary to register and sign up on the Site, to conclude and execute your purchase on benedettaboroli.com such as name and surname, tax code, e-mail address, shipping address, billing address, telephone;
b) we collect your e-mail address when you sign up for our newsletter service;
c) we process the personal data you provide us when you contact our Customer Service to provide you with the assistance requested;
d) subject to your consent, we collect and use your personal data for marketing purposes;
f) we collect information about your browsing on the Site, such as the pages you visit and how you interact with the individual page, and we save this information on third-party servers that are adequately protected and located even in third countries whose relationships are regulated by international standards recognised as the Privacy Shield
g) in the event that you provide BENEDETTABOROLI with personal data of third parties, for example in cases where you decide to purchase a product to be delivered to a third party,
BENEDETTA BOROLI will try to deliver the privacy information to the third party at the time of the first communication; in any case we remind you that the use of personal data of third parties is subject to the regulation on the protection of personal data and that the data will be collected and processed only for the purposes for which they were provided.
We inform you that BENEDETTABOROLI does not process personal data relating to minors. If you access the Site and use the services offered by BENEDETTABOROLI, you declare that you have attained the age of majority.
If you are a registered user, we collect information about your access to the reserved area of the Site. Upon your express consent, by analysing your personal data, we can process information regarding your interests and preferences with respect to our products and services, in order to make proposals and offers to you that are in line with your tastes. In case of authentication to the account through external social networks, we collect from these third parties the data necessary for registration/authentication via Facebook and via Google. We also collect information about you from third parties and, in particular, from Facebook and Google.
3. How do we use the personal data collected?
BENEDETTABOROLI collects and processes your personal data for the following purposes:
a) a) conclude and execute the purchase contract for the products offered on benedettaboroli.com. When you conclude your purchase we ask you for the personal data necessary to execute the contract, on this data we will be able to carry out veracity checks for billing, shipping the product and any return management.
b)b) registration on the Site and use of the services offered to registered users. Registration on the Site is possible by filling in some personal information, necessary to guarantee your identification and the carrying out of the services offered to registered users.
c) supply the services offered on benedettaboroli.com and on the App. To this end, BENEDETTABOROLI needs to collect, in relation to each service and its characteristics, the personal data necessary to perform the service you requested.
d) management of requests to our Customer Service, which uses the personal data you provide to satisfy your requests for information and requests for assistance.
e) sending CVs. If you send us your CV to be considered for an open position application, we will use the information contained in your CV exclusively for this purpose. Your CV will be kept for a maximum period of six months, after which it will be deleted: if you wish, you can of course send us a new updated version.
f) statistical analysis and surveys. We use some information about your use of the Site to carry out analyses and statistical surveys in order to improve our offer and our services;
g) subject to your express consent, we may use the contact details you provided for commercial communications about our products and services, in order to update you on news, new arrivals, exclusive products, our offers and promotions. Furthermore, subject to your prior consent, we may use your contacts in the course of market research and satisfaction surveys in order to improve our services and the relationship with our users. These communications will take place exclusively in the manner you have chosen (via e-mail, telephone, Whatsapp).
h) only with your consent,
BENEDETTA BOROLI will be able to personalise your experience as a registered user on benedettaboroli.com, proposing previews and offers in line with your tastes and sending you personalised commercial communications according to your interests, these communications will take place exclusively in the manner you have chosen (via e-mail, telephone, Whatsapp). The personalisation will be carried out by analysing your previous purchases and other information described in the previous paragraph "What personal data do we collect?”
Should you wish to authorise the activities referred to in points g) and h) and subsequently do not wish to receive further communications from BENEDETTABOROLI or if you would like to limit the ways in which to be contacted, you can at any time interrupt these communications by simply clicking on the appropriate unsubscribe link at the bottom of each communication, by contacting our Customer Service and selecting "privacy" or by writing to the address indicated above.
We inform you that you may receive further communications from us even after submitting your unsubscribe request, as some items may have already been scheduled, our systems may take some time, always in compliance with what is allowed by the Regulation, to execute your request.
In relation to all the activities indicated above, we will process your personal data mainly through IT and electronic tools; the tools we use guarantee high safety standards, in full compliance with current legislation.
4. Legal basis of the processing
We process your personal data only in the presence of one of the conditions established by current legislation, and specifically:
a) for the conclusion and execution of a contract of which you are a party.
When we process your data for the conclusion of the purchase contract of which you are part we take care to use only the minimum information necessary for the execution of the same. This basis legitimises the processing of personal data that takes place in the following activities:
- conclusion and execution of a purchase contract for the products offered on benedettaboroli.com;;
- registration on the Site and use of services reserved for registered users;
- provision of services offered on benedettaboroli.com;
- management of your requests by our Customer Service.
The provision of your personal data for these activities is a contractual obligation. You are free to give us your data or not, but in the absence of the requested data we will not be able to conclude or execute the contract and your requests. This means that you will not be able to purchase the products and you will not be able to use the services of BENEDETTABOROLI and that BENEDETTABOROLI will not be able to manage your requests;
b) to fulfill a legal obligation.
In the event of the conclusion of a contract for the purchase of goods on benedettaboroli.com, the processing of the User's data will take place in order to carry out the legal obligations to which BENEDETTABOROLI is held in compliance with the tax provisions and other regulations to which BENEDETTABOROLI is subject. You are free to decide whether to conclude a contract and whether or not to provide us with your data, but if you will conclude your data will be necessary and will be treated to give effect to the aforementioned legal obligations to which BENEDETTABOROLI is held.
The processing of CVs sent spontaneously, carried out to evaluate the candidates with respect to a possible job position at BENEDETTABOROLI, is legitimate as it is expressly authorised by a law, which specifies that in this case the consent of the person to whom the personal data is referred is not required. You are free to give us your CV or not, but in our absence we will not be able to evaluate your application for a job at BENEDETTABOROLI;
c) for our legitimate interest.
After our assessment of balancing the parties' rights and subsequent communication, some of your personal data may be processed to carry out or support, for instance, anti-fraud activities.
d) based on your consent.
We will carry out the following only if you have given us your express consent:
•carrying out marketing activities, opinion polls and market research;
• analysis of your browsing and consumption habits in the context of the use of your profile, in order to personalise your experience on our Site.
The provision of your personal data for these activities is absolutely optional. You are free to provide us with your data for these purposes or not, but in its absence it will not be possible for BENEDETTABOROLI to carry out marketing activities, opinion polls, market research, and analysis of your habits.
5. Who will process your data?
Your personal data will be processed by the internal staff of
BENEDETTA BOROLI specifically trained and authorised for processing.
Your personal data will also be transmitted to third parties that we use to provide our services; these subjects have been adequately selected and offer a suitable guarantee of compliance with the rules regarding the processing of personal data. These subjects have been appointed data processors and carry out their activity according to the instructions given by
BENEDETTA BOROLI and under its control.
The third parties in question belong to the following categories: banking operators, internet providers, companies specialising in IT and telematic services; couriers; companies that carry out marketing activities; companies specialised in market research and data processing.
Your data may be transmitted to the police and to judicial and administrative authorities, in accordance with the law, to ascertain and prosecute crimes, prevent and safeguard against threats to public security, to allow
BENEDETTA BOROLI to ascertain, to exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.
6. Web push notification
Depending on the device from which you are browsing, you may receive, upon your consent, push notifications on our offers, news, your wishlist and your cart.
To turn off notifications, you can contact BENEDETTABOROLI through the channels mentioned in the previous chapters.
7. Extra-EU data transfer
The transfer of your personal data to countries that do not belong to the European Union and that do not ensure adequate levels of protection will be performed only after the conclusion between
BENEDETTA BOROLI and said subjects of specific agreements, containing safeguard clauses and appropriate guarantees for the protection of your data personal so-called "standard contractual clauses", also approved by the European Commission, or if the transfer is necessary for the conclusion and execution of a contract between you and BENEDETTA BOROLI for the purchase of goods offered on our Site, for registration on the Site or the use of services on the Site) or to manage your requests.
8. How long do we keep your data?
We store your personal data for a limited period of time which is different depending on the type of activity involving the processing of your personal data.
Once this period has expired, your data will be permanently erased or in any case rendered irreversibly anonymous.
Your personal data is stored in accordance with the terms and criteria specified below:
a) data collected to conclude and execute contracts for the purchase of goods on the Site: until the conclusion of the administrative-accounting formalities. The data related to invoicing will be kept for ten years from the invoice date;;
b) registered User data: the data will be stored until you request the deletion of your profile;
c)information relating to the payment: up to the certification of the payment by the credit institution and in any case to the conclusion of the relative administrative-accounting formalities consequent to the expiry of the right of withdrawal and to the terms applied for the payment of the payment;
d) data collected in the context of the use of services offered on the Site; these data are kept until the termination of the service or the cancellation of the registration to the service by the User;
e) data connected to user requests to our Customer Service: the data useful to assist you will be kept until your request is satisfied;
f) CV: for six months from receipt;
g) data used for commercial communication activities towards users who purchase products on NAME.com (soft spam): these data are stored until termination of the service or the exercise of the opposition by unsubscribing by the user;
h) data provided for commercial communications activities, opinion polls and market research: until the user requests to interrupt the activity and in any case within 2 years from the last interaction of any kind of user with BENEDETTABOROLI;
i) data used to personalise the Site and to show personalised commercial offers: within one year of the last interaction of any kind of user with BENEDETTABOROLI;
j) data used for market research and satisfaction surveys: until the User asks for the cessation of the activity.
In any case, for technical reasons, the cessation of the treatment and the consequent definitive cancellation or irreversible anonymisation of the relative personal data will be definitive within thirty days from the terms indicated above.
9. The rights of the interested party
At any time you can exercise your rights (as per Regulation 679/2016, articles from 15 to 22) with reference to the specific processing of your personal data by BENEDETTABOROLI.
Below is their general description and how to exercise them.
a) Access and modify your data: you have the right to access your personal data and to request that it be corrected, modified or supplemented with other information. Should you wish it, we will provide you with a copy of your data in our possession.
b) Revoke your consent: you can revoke a consent you have given for the processing of your personal data in relation to any marketing activity at any time. In this regard, we remind you that the following are considered to be marketing activities: sending of commercial and promotional communications, the carrying out of market research and surveys for the detection of satisfaction for the personalisation of the website and commercial offers based on your interests. Once we receive your request, we will promptly stop processing your personal data based on this consent, while other data processing or data processing based on other assumptions will continue to be carried out in full compliance with the provisions in force.
c) Oppose the processing of your data: you have the right to oppose the processing of your personal data that is based on our legitimate interest, at any time, explaining the reasons that justify your request; before accepting your request, BENEDETTABOROLI will have to evaluate its motivation.
d) Delete your data: in the cases provided for by current legislation, you can request the deletion of your personal data. Once your request has been received and assessed, if legitimate, we will promptly stop processing and cancel your personal data.
e) Request that the processing of your personal data be temporarily limited: in this case BENEDETTABOROLI will continue to store your personal data but will not process them, unless you requested otherwise and if it constitutes an exception provided by law. You can obtain the limitation of the processing when you object to the accuracy of your personal data, when the processing is unlawful but you oppose the deletion of your data, when your data no longer serves us but you need it to exercise your right in court and when you object to the processing, while we are evaluating the motivation of your request.
f) Request your data or transfer them to a person other than BENEDETTABOROLI ("right to data portability"). You can request to receive the data that refers to you and that we process based on your consent or based on a contract with you be sent to you in a standard format. Should you wish it, where technically possible, upon your request, we can transfer your data directly to a third party of your choice.
In order to exercise the rights described above you can access your profile or alternatively you can contact us by writing to our Customer Service at
To ensure that our users' data are not subjected to violations or illegitimate use by third parties, before accepting your request for the exercise of one of the rights indicated, we may ask for some information to be certain of your identity.
10. Security measures
We protect your personal data with specific technical and organisational security measures, aimed at preventing your personal data from being used illegitimately or fraudulently. In particular, we use security measures that guarantee, for example: pseudonymisation or encryption of your data; the confidentiality, integrity, availability of your data as well as the resilience of the systems and services that process them; the ability to restore data in the event of a data breach. Furthermore,
BENEDETTA BOROLI undertakes to regularly test, verify and evaluate the effectiveness of technical and organisational measures in order to guarantee continuous improvement in the safety of processing.
If you consider that the processing of your personal data has been performed unlawfully, you can file a complaint with one of the competent control authorities for compliance with the rules on the protection of personal data.
In Italy, the claim can be addressed to the Authority for the protection of personal data.
12. Changes to this statement
The constant evolution of our services may involve changes in the characteristics of the processing of your personal data as described above. As a result, this privacy statement may be subject to changes and additions over time, which may also be necessary with reference to new regulatory interventions regarding the protection of personal data.
We therefore invite you to periodically check the contents: where possible, we will try to inform you promptly about the changes made and their consequences
The updated version of the privacy statement, in any case, will be published on this page, indicating the date of its last update.
13. References to legislation and useful links
The processing of your personal data is carried out by
in full compliance with the rules on the matter provided for under the Regulation (EU) 2016/679, General Data Protection Regulation, the Italian rules regarding processing of personal data and the provisions of the Italian Control Authority ( http://www.garanteprivacy.it